14 Comments

Thank you for these analyses.

For those who want to invest in luxury but are bearish on China (see other comments below), Ferrari may be a good bet as they get only 10% of their revenues from China against 30% generally for luxury brands. They also have a full order book for the next 2-3 years. The valuation is demanding but you still have a 10% discount vs Hermes.

Expand full comment
Sep 26, 2023Liked by Sophie

I really enjoy reading your writing style

Expand full comment

I learned more from this than listening to my luxury analyst for 10 years..

Expand full comment
Oct 2, 2023Liked by Sophie

Nice write-up. I like the format of the financial. May ask you where do you get them? I may just add that you see LVMH Arnault with a bit of tinted rose glass. He is really a rider and tried many hostile takeovers (and mostly succeeded). His nickname is something like "the wolf in cachemire", not exactly Warren Buffet....

Expand full comment

Wow, what an in-depth guide. Amazing effort.

Expand full comment

This is an absolutely extraordinary analysis. So well written, and engaging. I agree with the poster below saying that China's likely collapse is going to have a seriously detrimental impact on sales. So much like Apple, I feel bearish on these stocks in the medium term, but long term I can see how healthy that heritage factor is in underpinning their longevity. Love the oigin story of LVMH and the taxi driver comment...just adds to the mythology.

Expand full comment

I'm currently seriously bearish on China - https://sergey.substack.com/p/china-so-over-much-crisis

Thinking about LVMH/Hermes as potential shorts - lots of exposure to China, they trade in jurisdictions where the CCP can't screw the short sellers over.

Long-term structurally, sure, they are good businesses, but hard to see them doing well if the Chinese economy has a megacrisis.

Expand full comment

What’s your take on LVMH-backed investment funds? That could, theoretically, increase the value of the share vs. other brands, no?

Expand full comment